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Frequently Asked Questions About Search Engine Optimization

Search Engine Optimization is an ongoing process which involves monitoring your current rankings in the major search engines and making adjustments to your Website to maintain and improve your search engine ranking under various keywords. It can take anywhere between 1 and 3 months before initially seeing satisfying results. By approximately 6 months, your Website will have received enough ongoing search engine optimization to reach high rankings under various keywords. All search engine optimization contracts cover one year.

Our goal is to help your Website reach the first page of search engine results under selective keyword combinations people use most frequently when searching for your products and services. However, it is not realistic nor necessary to reach the first page under broad keywords such as "ovens" or "store". Choosing keywords that specify exactly what kind of oven or store and possibly the application, will best target potential buyers to your Website.

1. What is SEO?
SEO or Search Engine Optimization is the process of increasing your Website's ranking in search engine results. It involves making changes to your Website and when done right, is a continuous and rewarding process.

2. What are keywords?
A keyword is simply a term consisting of one or more words that are typed into a search engine when searching the Web. The search engine then finds all web pages in its index that contain your keyword and reports the results. If the search engine cannot find web pages with the words grouped together, it will ungroup them and/or search for the words independently. This is the function of how search engines give you relevant results.

3. How do I know how to choose the right keywords?
Choosing the right keywords involves understanding the behavior of how people use the search engines to find what they are looking for. Someone searching to learn about the history of ovens may not necessarily enter the same keywords as someone looking to buy industrial ovens or microwave ovens. Someone looking for a used car dealership may want to tailor their search geographically instead of typing in just "used cars" and visiting Web sites of dealerships that have their showroom 2000 miles away.

Through an understanding of your business and marketing plans, Accelseo will research keywords that identify your specific products and services in the most common ways they are searched for.

4. How long does it take?
After your Website has undergone its first optimization, it will be submitted to the major search engines. From here it may take anwhere between a couple of days to approximately six weeks for your Web site to be indexed and/or appear under your keywords. We will then make changes to your Web site as necessary to further increase or maintain your ranking throughout the year on a monthly basis and as search engine algorithms change.

5. Can I try it out for a couple months instead of a year?
Because search engine optimization take months to see positive results, it would not be effective to stop short of an ongoing process and then risk dropping your rankings in the search engines. All SEO contracts cover one year. If you would like to sign up for more than one year, discounted rates are available.

6. Why not optimize my site for the search engines myself?
Do you have the time, resources and energy it takes to continually monitor and interpret search engine results, follow search engine algorthym trends and update your Website to comply with these changes? With SEO becoming such an integral part of your marketing strategy, not optimizing professionally may cost your business time and money. Amateur approaches to SEO may not attract a targeted audience and if done incorrectly can result in your site being removed permanently from the search engines.

7. Do you guarantee "top 10" placement in the search engines?
Beware of services that guarantee "top 10" placement. Many of these companies guarantee top 10 rankings under search terms that simply no one is looking under. Not just that, you are sometimes committed to paying bonuses for number 1 placements of these bogus words.

In our experience, top 10 rankings can only be realistically achieved through a structured regiment of analysis, research and fine tuning as the search engines and your competitors evolve.

8. Is SEO going to affect the look of my site?
This depends on the potential your current site design has for optimization. The aesthetics of your site are always an important consideration when optimizing.

We do not utilize "spam techniques" such as repeating keywords, invisible text or any tactics designed to trick the search engines into achieving higher rankings.

9. What are "spam techniques?"
Spam techniques cover a range of tactics specifically intended to undermine the ranking results of the search engines. Search engines consider spamming an unethical approach and will penalize your search rankings or worse, remove you permanently from their search database. For many businesses, this could spell the end of using one's Web site address and registering a new one. This could cost serious marketing dollars to go under a new name.

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